Situation: In 2007, BioPointe was engaged by Marine Polymer Technologies (MPT), a privately held company based in Danvers, MA, to assist in the national expansion of a sales force to sell a hemostasis patch for arterial bleeding to the acute care industries. MPT developed a proprietary micro-algae based polymer that accelerates the body’s hemostatic processes. The company was gearing up for a new product launch, had a limited budget to expand with, and was experiencing talent retention issues.
Objective: BioPointe’s objective was to provide talent retention and employer branding best practice consulting and to identify experienced surgical sales reps that were willing to work on a low base salary, commission driven compensation program with minimal befits.
Action: BioPointe conducted a site visit to meet with the owners of the company to get a better understanding of the culture and to provide talent retention and employer branding best practice consulting. BioPointe then developed a recruiting model that identified surgical sales reps from distribution and manufacturing companies who matched the candidate profile and were satisfied with the compensation and benefits program. BioPointe consultants positioned the company’s new product pipeline and proprietary technology to increase candidate interest in the opportunity.
Result: Hired 20 surgical sales reps within a 60 day timeframe.
